Resolve the differences between what they want versus what you have to sell, and how they buy versus how you sell.
You will institute methods for obtaining customer needs and preferences data. The action plan must include the processes and systems for continuing to interview customers and gather data from customers when they interact with your customer-facing people. Processes must then be set up so the data leads to action.
The revenue-killing momentum caused by insider mentality is like a boulder that must be pushed up a hill. Stop pushing, and it will roll over you. Over time, as you make the shift from a company-centered mentality to a customer-centric mentality, the boulder will decrease in size. Customer realities drive your revenue. One by one, their concerns will be addressed and eliminated, and they will gladly make a purchase.
The initial, incremental changes in the way you market and sell will move your revenue needle in the positive direction. Looking for the latest in product management news, articles, webinars, podcasts and more?
Resources Articles Roadmap to Revenue. It is very thorough and offers many suggestions in how to communicate with all types of customers with various types of needs.
The Narrator did a good job with the material and is easy to listen to again which I believe is required to completely absorb all the material. Every Business should have a Copy of this Audio Book.
This book was given to me for free at my request and I provided this voluntary review. Kristin Zhivago Narrated by: Free with day trial Membership details Membership details A day trial plus your first audiobook, free. A new episode about every 7 days averaging 48 mins duration.
What if radio played only the shows you care about, when you want? Player FM is scanning the web for high-quality podcast content right now.
Try us out on any web browser — desktop, mobile, or tablet. Manage episode series By Douglas Burdett interviews best-selling authors for the smartest thinking on social media, digital marketing, sales, B2B marketing, content marketing, inbound marketing and more.. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Buyers have changed the way they buy. But sellers have been slow to change the way they sell. This disconnect is proving to be frustrating for both sellers and. Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy will change your mindset from “seller” to “buyer” – as in, you will understand how to find.
Click here for show notes! Ideas, Influence, and Income: Winning at Social Customer Care: Never Lose a Customer Again: Stop Selling and Start Leading: Kouzes Click here to view the show notes! Jones Click here to view the show notes!
Baker Click here to view the show notes!